Sports Tourism Strategic Plan

Through the creation of a strategic plan, or "playbook", the regional tourism brand, Visit SoSi, aims to strengthen its position among sports tourism destinations in the region and develop a framework for its marketing efforts. The project kicked off in September of 2023, in which the Visit SoSi team in partnership with the Huddle Up Group completed the Sports Tourism Index, a first-of-its kind tool developed to help destinations benchmark and evaluate their position in the sports tourism market against regional and national standards. The strategic plan development process included phone interviews, electronic surveys, an in-person market visit in November, and site visits of 27 sports and event venues.

See the final strategic plan below!